Advisers boosting equity release awareness

Findings from Hodge Lifetime’s latest quarterly customer questionnaire have highlighted the increasing role advisers now play in the market, with a 13% rise in equity release introductions to clients from intermediaries.

In Q1 2009 advisers accounted for 34% of all equity release introductions among customers surveyed (Q1 2008: 21%) while introductions generated from newspaper editorial and press advertising fell considerably. Intermediaries also played a significant role in determining customers’ final plan choice, with 77% of respondents taking out the plan recommended by their IFA.

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