Google zeitgeist - latest news - MBL v Trigold...

"Zeitgeist" means "the spirit of the times", and Google reveals this spirit through the aggregation of millions of search queries that are received every day. They have several tools that give insight into global, regional, past and present search trends. These tools are available for you to play with, explore, and learn from. Use them for everything from business research to trivia answers.

A recent comparison of Mortgage Brain searches v Trigold over the last 12 months has revealed a 57% share for Mortgage Brain compared to a 43% share for Trigold based on financial services searches.

This is further confirmation of a growing trend and a gradual increase for searches towards Mortgage Brain which has been noticeable since 2006.

http://www.google.com/intl/en/press/zeitgeist/index.html